BMXNZ embarked on a process some years ago, as a step to bring our sport brand out of the early years and into modern times. The sport needed a nod to our national pride, yet with a connection to the sport, we love. The journey has taken a handful of attempts and restarts to get to a position of an agreement to move forward, as design & identity means very different things to many different people.
While some rebrands celebrate new starts, our new identity, has been built to show our pride in our country and sport, and reflect the current maturing of BMXNZ into an open and fair sporting body, working non-stop for its clubs and regions.
The new logomark is a symbol of a start, the start of a race, the start of the track, the start of cycling for the younger riders, the start of the process to represent the fern for some of our most talented.
The new identity adds pride, identity as kiwis, maturity of the sport and puts our BMX brand on the level as a National and International body.
Our call to the sport now is to get behind this progressive step forward, be proud of the BMX fern and our start gate to some amazing riding, racing and sport.
The rollout will become more prominent in the coming season, but we will start with progressive steps to make sure we are on track to put a strong Kiwi and BMX identity into all that we do.
Dion Earnest
BMXNZ Executive Officer
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